FITBIT FOR E! NETWORK

Production Design for Alexander Pacion

FITBIT FOR E! NETWORK Production Design / Scenic Installation

CLIENT: Fitbit / E! Network for Alexander Pacion
YEAR: 2014
EXPERIENTIAL • RETAIL • FASHION • DTC • COMMERCIAL • TELEVISION

THE CONTEXT

E! Network partnered with Fitbit to produce a high-impact commercial spot during New York Fashion Week, aligning the brand’s health-tech identity with the glamour and pace of the fashion world. The campaign aimed to position Fitbit not only as a fitness device but also as a lifestyle accessory—bridging wellness, fashion, and celebrity culture for a mass audience.

THE APPROACH

As part of the art department, working with Alexander Pacion, Senior Production Designer, ACME contributed to the full-scale production design—building, styling, and fabricating set elements that reflected both E!’s polished aesthetic and Fitbit’s sleek brand identity. This included creating fashion-forward backdrops, custom props, and visual compositions that elevated the on-camera experience. Working collaboratively with the production designer and director, ACME ensured the set matched the creative vision, met broadcast standards, and supported seamless filming across multiple scenes.

THE OUTCOME

The campaign successfully merged fashion and fitness for a nationwide audience, airing as part of E! Network’s NYFW coverage and NBC’s commercial lineup. The spot reinforced Fitbit’s visibility as a cultural accessory, earning praise for its sophisticated yet accessible aesthetic. My contribution supported the delivery of a visually cohesive and high-quality commercial for two leading brands at the intersection of style and innovation.